Search Engine Optimization (SEO) is the crux of every brand’s online existence.
With businesses increasingly using strategies to implement SEO to rank their pages better,
the use of SEO Reporting becomes very relevant to keep track of the elements that are
helping your search engine ranking. While certain static elements can be implemented for
SEO, a lot of the metrics in concern are dynamic and need to be fine-tuned on a regular basis.
Real-time analysis of what works for your site and what doesn’t can be a great way of
benefitting the most from SEO with the help of rapid SEO Reporting.
This article will help you understand the basic concept of SEO and its importance in
Marketing and Content Marketing in the digital space.
Relying on a robust SEO Reporting Tool can be really helpful in optimizing your SEO
strategies
and implementing them. Along with describing the key factors that you should look for in SEO
Reporting Tools, you will learn about the top 13 best SEO Relevant Tools to help you have a
good pick.
Yandex Metrica
The main tool for analyzing traffic and conversions. A free Yandex tool that allows you to track traffic dynamics both in Yandex and Google. The tool has the ability to segment by traffic sources, search phrases, entry and exit pages, and other parameters, which allows you to do more detailed analytics and identify problematic pages and growth points.
Yandex Metrica allows you to analyze behavioral factors. In addition to data on session time and the number of pages viewed, the service compiles a click map and records user actions.
As a drawback of the tool, it can be noted that you can track the dynamics of search phrases only using the Yandex search engine, since Google encrypts the data (information about search phrases in Google can be tracked using the Google Search Console).
Google Analytics
Google's free analytics system, which, like Yandex Metrica, allows you to track traffic and conversion data, build reports and analyze behavioral factors.
Of the shortcomings - a more complex interface.
Seowork
A platform designed for data analysis. With the help of Seowork tools, you can track the dynamics of the visibility and positions of the site in search engines, evaluate the dynamics of the visibility of competitors, build reports and receive recommendations for improving the site.
You can connect Yandex Metrica, Google Analytics and Google Search Console to the platform, which allows you to combine more data in one service.
Of the shortcomings - a paid subscription. However, there are no free analogues where you can analyze a large amount of data.
This platform can serve as an alternative to the Semrush and Serpstat services, which are currently not available to Russian users.
Rush Analytics
A tool for tracking the position and visibility of the site in search engines. Using this tool, you can also build a ranking of topic leaders by the semantic core and evaluate the dynamics of competitors' visibility.
The service shows the number of requests in the top 3, top 10 and top 30.
The service also has several tools that help in the collection and formation of the semantic core: collection of search hints, clustering of search queries, Wordstat query parser.
Yandex Webmaster
Webmaster's tool from Yandex, which shows information about clicks on search queries, CTR dynamics, error messages and sanctions from Yandex.
Google Search Console
Google webmaster tool. With the help of Google Search Console tools, you can track the dynamics of search queries, determine the most popular pages, identify pages with layout errors and low page loading speed. The service will also show a warning if the site has been sanctioned by Google.
Screaming Frog
A site scraping program that allows you to scan a resource for duplicate pages, broken links, links with a 301 redirect and empty pages. Using Screaming Frog, you can evaluate the correctness of the formation of meta tags and the structure of h1-h6 headers.
This tool can serve as an alternative for professionals who have previously worked with Netpeak Spider.
PageSpeed Insights
Google service for checking page loading speed. The advantage of the tool is that it gives recommendations to increase page loading speed. The implementation of service recommendations may not always provide a sharp increase, however, the presence of such recommendations can simplify the process of generating terms of reference for developers.
content watch
A tool for checking the uniqueness and volume of text. Using the service, you can carry out both a page-by-page check and a check of the entire site or a selected section of the site.
The tool shows the percentage of uniqueness, non-unique snippets and pages where similar text snippets are found.
ReText AI
Service for paraphrasing text. This service allows you to generate text content for the blog, product descriptions and catalog categories, reviews and text content for the site in general. With ReText.AI, you can also generate unique texts and titles for your site based on artificial intelligence.
Also, the service is convenient in working with external links. Using this tool, you can generate texts for placing crowd links, article links, and also generate texts when creating PBN grids.
Another tool helps to increase the percentage of text uniqueness.
Of the advantages - this is the first tool on the market that has no analogues of this level of word processing.
Of the shortcomings - a paid subscription.
Copywritely
Service for working with text. With it, you can check the text for grammar, readability and uniqueness.
The main task that this service solves is checking for spam.
Rush Analytics text parser
This tool analyzes the text for the number of occurrences of keywords and compares it with competitors and topic leaders for the specified keywords.
As a result of the analysis, the service produces a table that shows the difference in the amount of text and the number of occurrences of keywords. Based on the results, you can edit the text by adding or deleting certain phrases, adjust the volume and add dilution words.
Also, the text analyzer unloads the title meta tag of the site and its competitors, which allows you to visually compare the contents of the tag.
Keys So
Service for collecting the semantic core and analyzing a competitor. The service tools allow you to identify relevant competitors in search results and upload keywords for which topic leaders are ranked.
Keys So has a large database of keywords, which allows you to compose the semantic core as detailed as possible.
A number of Key So features can replace Ahrefs tools that are not currently available to Russian users.