What are affiliate programs in 2022?



Today we will look at the top affiliate programs and try to unbiasedly decide which network is the most convenient and understandable for an affiliate marketer.

We will review the example of top affiliate programs:

Everad

Offerrum

M1 shop

KMA

lucky online

Anticipating the hatred and burnout of those who have been working “with” and “in” these affiliate programs for a long time, let’s say that all these CPAs are proven market players and we in no way want to single out and advertise someone. This review is only the author's opinion of the journalists of the public "Overheard by Webmaster & Arbitration".

1. Ease of registration and authorization

Since the theater begins with a hanger, then any affiliate program begins with registration. Go!

Everad ( +1 )

The registration block is hidden in the login block tab in the upper right corner of the landing, everything is extremely clear and simple, logging in on a mobile phone is convenient and comfortable, just like on a desktop.

Everad


Offerrum ( 0 )

The registration block is hidden in the login block tab in the upper right corner of the landing, everything is extremely clear and simple, logging in on a mobile phone is convenient and comfortable, just like on a desktop. There is one unpleasant detail in UX - you can log in using Google or Vkontakte, but when registering, you cannot use accounts from there. Perhaps then it is worth removing them?

Offerrum


M1 Shop ( -1 )

Registration takes place through the anchor button, you just need to enter your login and mail, and then confirm the account by mail, it all looks like hello from 2010. Tired entry window, which has been crying for a long time redesign.

M1 Shop

Kma ( -1 )

Registration takes place through a button that opens a popunder with a bunch of fields, it all looks like hello from 2010. Tired entry window, which has been crying for a long time redesign.

Kma

Lucky Online ( 0 )

Registration takes place through a button that opens a separate page in the same window. We found it inconvenient.

Lucky online

2. Interface of the affiliate program

After registration, it is important that the affiliate immediately, without wasting time, quickly figured out how to select a specific offer and create a stream.

Everad ( 0 )

Everad

The site architecture is simple and intuitive, except that you can delve into the list of offers only when setting specific filters, since the preview of offers looks cumbersome. It didn't take long to create the stream, as selectable options are added in stages.

Offerrum ( +1 )

Offerrum

Simple and user-friendly interface, the list of offers is easily filtered by category. And here we see a feature that I have not encountered before in other paragraphs. We are given a choice of 4 “themes”. Such variability, in my opinion, simplifies the transition of affiliates from other systems to OFFERRUM , since 3 out of 4 topics just repeat the interfaces of other PPs. After connecting the offer of interest, a proposal to create a stream immediately appears in its description.

M1 shop ( -1 )

M1 Shop

A very minimalistic interface, instead of the main page with the main info, it immediately transfers to the stat, which will obviously be empty if you just registered. There was no separate tab for streams, but in the drop-down menu “offers” there is a view of the received links.

KMA ( +1 )

KMA

Easy-to-use interface, in the displayed list of offers, you can immediately go to the flow creation menu by setting the necessary parameters.

Lucky online ( -1 )

Lucky online

The visual component in general is quite pleasant, however, I did not find any “news” tab. After choosing the right offer, I encountered the fact that the stream creation menu is overloaded with many empty windows to fill in tracking tags, which will not be used every time the stream is created.

4. Convenience of statistics

Everad ( +1 )

Everad

A fairly convenient summary, which includes a large number of parameters and options for grouping the results. Separately, the ability to view analytics is exposed.

Offerrum ( +1 )

Offerrum

The interface includes everything you need, even grouping the received stats by hours, filters regulate the display on the same page, without unnecessary transitions and downloads, in the action tab you can see the current comments of operators on pending leads.

M1 shop ( -1 )

M1 Shop

A fairly minimalistic design, everything seems to be at hand, but filtering through additionally loading tabs seemed to me not convenient enough.

KMA ( +1 )

Includes two subsections with a common filter, summary statistics with many convenient tabs for grouping

KMA

as well as a separate stat with a list of incoming leads, which seemed to me a fairly convenient solution for tracking.

KMA

Lucky online ( - 1 )

Again, for my taste, there is a pile of windows with groupings and labels that could be made more compact.

Lucky online

5. Payouts

Everad ( -1 )

Payments are made daily, usually in the evening. The minimum payout amount is 3,000 rubles (you won’t attract beginners like that). There are no extensions. Of course, there is a hold in the system, which depends on the volume of traffic and the selected offer.

Withdrawal methods: Directadvert, Capitalist, Sberbank, Alfabank, Clickscloud, WMZ, Another Russian Bank, Tinkoff Bank, Pay Pal, Datspush, Marketguide, Zaleycash, Wire Trancefer, MGID, Media Venus, Entry Profit, Oblivki.

Offerrum ( +1 )

Funds are credited from the hold to the balance every Friday, if there is a minimum amount of 800 rubles and $20 in the hold. Early payments are made on request at any time of the day. The presence of a personal hold, which decreases (and then turns off), if the quality of the traffic is at the level.

Withdrawal methods: WMZ, Bank cards RU, Qiwi, Yandex.Money, Capitalist, Zaleycash, current account for LLC and individual entrepreneur.

M1 shop ( 0 )

The withdrawal is made on any day of the week, however, the hold is 7 days from the moment the payment is ordered. The minimum payout amount is 1000 rubles. It is possible to make early payments (discussed with the manager).

Withdrawal methods: WMZ, Bank cards RU, Qiwi, Yandex.Money, Zaleycash, current account for LLC and individual entrepreneur.

KMA ( -1 )

Daily payments, but at any time traffic can be checked for an indefinite time. The minimum payout amount is 2000 rubles, 40$ or 40€. Preschedule is carried out by agreement with the manager and when the minimum wage is reached.

Withdrawal methods: WMZ, Bank cards RU, Qiwi, Yandex.Money, OBLIVKI, Zaleycash, current account for LLC and individual entrepreneur.

Lucky online ( 0 )

Payments are made in 2 ways: automatically on Tuesdays according to the details of the wallet(s) specified in the profile. And / or upon request (an unlimited amount of time can be considered) - if you order them in the financial office. The minimum amount for payments is 1 rub.

Withdrawal methods: WMZ, WME, Oblivki, Yandex.Money, Qiwi, MyTarget, ZaleyCash, ePayments, EntryProfit, Payoneer, Paypal, Capitalist, ClicksCloud.

6. Speed ​​of response in tickets

Everad ( - 1 )

You often have to wait days for a support response, answers can be monosyllabic, and tickets are closed without a proper solution.

Offerrum ( +1 )

In less than 20 minutes I received exhaustive answers to all my questions, respect, promptly and efficiently.

M1 shop ( +1 )

Relatively prompt support responses, all the necessary information was provided upon request, the nuances were explained

KMA ( - 1 )

As a rule, you have to wait about a day for a response, and instead of information, the employee sends to various links instead of simply providing data. Carelessly.

Lucky online ( - 1 )

It took more than 26 hours to answer an elementary question. Communication is reluctant, specialists are discarded with links or told to write to the manager, who can also answer in a day. Some tickets have not been answered at all.

5. Reputation

For comparison, we will take as a basis the average values ​​of several well-known services with a rating, as well as a brief description of the networks (it will not go into the overall standings):

Everad (7.4)

A vertically integrated company with its own R&D, its own offers, author's promotions, its own CC and its own logistics. Thanks to the expertise in the inside of the vertical and the control of all processes, the affiliate program creates popular offers that convert promos and provides a good approval.

Offerrum (8.3)

A recognized leader and one of the top players in the cash on delivery market. Within the framework of the service, a large number of different offers from all existing verticals are presented, including more than 100 exclusive ones available only to OFFERRUM partners. We did not take into account the reviews about the ad1 project, as the company no longer exists, and some of the employees moved to the GMBL.NG game project

M1 shop ( 7.8 )

More than 2 years in the niche of product offers and 20,000 partners, both top and newcomers. There are currently more than 100 product offers of advertisers in the system, which receive only high-quality leads and timely support from the system.

KMA (8.2)

The affiliate program is designed to make making money on the Internet as stable and simple as possible. Fixed earnings and weekly payouts are what is provided to webmasters. Round-the-clock support and a simple interface make the process of earning quite comfortable.

Lucky online ( 6.8 )

Product affiliate CPA network. PP offers its webmasters exclusively author's offers of the most profitable categories and for any traffic source, which fall on the top lines of the ratings of independent TOP charts.

6. Features

We highlight the unique features that distinguish from other PPs:

Everad ( -1 )

- 150+ in-house offers (3-5 new per month);

- Free help with translations from professionals;

Offerrum ( +1 )

- Sharing statistics (finally we can share statistics with anyone, anywhere, without any screenshots);

- Ability to create a direct link without a redirect using the domain of the system itself;

- Possibility to contact the support directly through the telegram statistics bot;

- Master account for arbitrage teams, useful for controlling your mediabuying team;

- Teamwork function available. (master account);

M1 shop ( +1 )

- Own call center for most offers;

- Approval more than 60% due to own CC;

- Early payments to partners in any quantities;

KMA ( -1 )

- There is a separate service where you can see detailed information on the top 10 offers of this network;

Lucky online ( 0 )

- own 24/7 call center with more than 500 specialists;

- payments on the day of treatment;

- at least 5 author's novelties per month;

- own production;

7. Bottom line

Here is how the places in our TOP were distributed:

5th place

Kma

Nothing particularly distinguishes the network from the background of its competitors, rather average indicators for all comparative characteristics.

4th place

M1 shop

Over the considerable time of its presence on the market, the affiliate network has periodically lost its reputation, but it is also considered relevant for starting arbitration activities. A sufficient set of offers and categories allows you to choose the right product for your advertising company.

3rd place

Lucky Online

The network relies on its own round-the-clock call center and exclusively author's offers. In some cases, you can find profitable bundles, but in case of serious changes in the market, it will not be easy to switch to another PP.

2nd place

Everad

Affiliate program that prioritizes author's promotions, own CC and personal logistics. For a number of webbusters, this scenario is suitable, but the products will need to be thoroughly tested before getting to a good profit.

1 place

Offerrum

A fairly convenient system for both beginners and experienced affiliates, the simplest and most multifunctional interface, with features that other affiliate programs on the market do not have, for example, the ability to choose a design theme that is convenient for each. Round-the-clock support, promptly answers any questions that arise, both on working with the system and on arbitration questions (checked by the question about fb cloaking), they advise, including through the telegram bot, consideration of early deadlines as soon as possible. A large list of offers from various categories, a tasty showcase of prizes.